Nancy Behrman
When Nancy Behrman founded Behrman Communications, she had just a single client — Kiehl’s Since 1851 — and a studio apartment that doubled as her office space and base of operations. Those circumstances may have made it seem unlikely at the time that Ms. Behrman would ultimately build the powerful and immensely successful company she still runs more than 30 years later, but the creation of the Behrman PR approach made it possible to easily overcome even the most unfavorable of circumstances in elevating a brand in such a way that it could become a multi-million dollar endeavor.
An innovator through and through, Ms. Behrman recognized that her highly effective approach would only continue to excel with a consistent focus on the development of new and advanced techniques that built on the initial success of the first version of the Behrman PR strategy. In advocating this philosophy to her rapidly growing team of public relations and brand building professionals, Ms. Behrman was quick to remind her staff that the reason her approach had succeeded to such an impressive degree was due largely to the fact that it shirked the status quo in favor of an entirely unique and highly individualized strategic plan.
Ms. Behrman continues to serve clients of the public relations firm she founded in 1985 while still advocating for constant innovation in every aspect of the company’s operations. A longtime resident of New York City, Ms. Behrman has seen neighborhood after neighborhood undergo incredible changes that have drastically altered the formerly held perceptions regarding those neighborhoods. As a result, Ms. Behrman has been able to observe and take advantage of the developing trends while still in the earliest stage of change, creating an opportunity to leverage the real estate market in such a way that it has become an incredibly valuable vehicle for investment.
What do you know about the real estate industry?
Not much. I have the luxury of living in the same apartment for 22 years.
Have you ever sold real estate? How did you make it happen?
No, I have not.
How much experience do you have in buying or selling real estate?
I have two homes, an apartment in Manhattan and a country home in Western Mass. That is the extent of my knowledge.
Have you ever made a sell or a purchase you have regretted?
Thankfully, no.
What advice would you give inexperienced who are wanting to buy or sell?
If it is for an investment, always do as much research as possible before even looking at a potential investment property.
What have you found out to be the best way to market property?
I’ve always sought investment properties that make total sense for my family, as well as my business.
What tools do you believe are essential for success in the real estate industry?
The most important tool is a deep understanding of the area’s real estate market.
What has real estate taught you about life?
Patience and research always pays off.
How can you use what you have learned in real estate to succeed in other areas?
My success in business actually guided my success in real estate, so I would say that there are simply some principles that are universal.
Do you have a mentor who taught you what you know?
A good friend from CBRE was my mentor, when it came to real estate.
