Reed Gusmus is the director of marketing at QASymphony, a company based in Atlanta, Georgia, that provides software development teams with access to the most effective and efficient test management platforms. As the director of marketing, Reed is charged with using his vast digital marketing skill set to stimulate new client acquisition as well as consistent and sustainable business growth. With his unique qualifications and experience, Reed is ideally suited to meet the diverse needs of QASymphony and has thus far enjoyed remarkable success due to the manner in which he has approached his critical leadership role.
Like most of the staff at QASymphony, Reed is a developer at heart and possesses an enthusiastic entrepreneurial spirit that has been evident throughout every stage of his professional career. Reed’s initial experience as a digital marketer began with the freelance work he accepted while attending Kennesaw State University’s Michael J. Coles College of Business, ultimately building a lengthy client list that included businesses operating in just about every corner of the United States. Generating exceptional results for his clients while on his way to earning degrees in management and marketing, Reed demonstrated a clear passion for his work and a unique mindset driven by both analytic and creative processes.
The digital marketing pioneer then went on to work with several other companies before joining QASymphony, and in the process he focused on developing new skills and creating new techniques with the goal of ensuring the consistent success of his highly efficient marketing campaigns. In his position of executive leadership with QASymphony, Reed has continually sharpened his processes and has cultivated a collaborative atmosphere in which all team members benefit from the intelligence and creativity of their colleagues. The marketing department’s exceptional productivity and consistent track record is the product of the creative and collaborative environment Reed has consciously cultivated.
1. What do you know about the real estate industry?
I have a lot of experience working with real estate industry clients and have learned quite a lot about the industry through that experience.
2. Have you ever sold real estate? How did you make it happen?
I have not directly sold real estate, but I have developed marketing campaigns for clients with the specific goal of generating real estate sales.
3. How much experience do you have in buying or selling real estate?
I recently bought a home in Atlanta, Georgia, and my marketing experience has made it possible for me to learn a great deal about the process of buying and selling real estate.
4. Have you ever made a sell or a purchase you have regretted?
I have received a lot of unsolicited offers — and, to be honest, a lot of very generous offers — to buy my home, but I have not regretted rebuffing the offers. If I had accepted, I am quite certain that I would regret doing so.
5. What advice would you give inexperienced who are wanting to buy or sell?
It is never a good idea to rush into any purchase or any sale, so try to focus on adopting a patient approach when dealing with matters of real estate.
6. What have you found out to be the best way to market property?
In my experience, a comprehensive approach to digital marketing — modified based on the specific outcome desired — is the best way to market a property.
7. What tools do you believe are essential for success in the real estate industry?
As a buyer, seller, or realtor, patience is probably most essential.
8. What has real estate taught you about life?
It has validated the saying that “perception is reality,” at least as it relates to the value of a particular property.
9. How can you use what you have learned in real estate to succeed in other areas?
I learned a long time ago that success is most likely when a plan is highly detailed and is designed according to the very specific goals and objectives being sought.
10. Do you have a mentor who taught you what you know?
No, most of what I learned about real estate came from my own research and from working with my real estate clients.
11. Do you have a feedback system? How does it work?
My feedback system is designed to be as simple and straightforward as possible; I believe there are few things more valuable than thoughtful feedback regarding the efficacy of our methodologies.