Keith Bansemer of My Patriot Supply
Keith Bansemer, the vice president of marketing at My Patriot Supply, is widely known as one of the industry’s most innovative and knowledgeable professionals. Drawing on more than 30 years of leadership experience, Mr. Bansemer has accomplished a great deal during his remarkable career and — in just a relatively brief period of time — has already had a tremendous impact on the skilled team of professionals he is charged with directing and overseeing at My Patriot Supply.
Mr. Bansemer, a graduate of Northern Illinois University, actually began his professional career in the broadcasting industry during the 1980s and 1990s. Working in the Chicago area, Mr. Bansemer excelled in both on-air and off-air roles, including as a radio talk show host, program director, and operations manager. While each of these roles proved to be valuable in his future endeavors, it was Mr. Bansemer’s exploits as a promotions guru that ultimately served as the foundation for his career as an eCommerce marketing expert.
Mr. Bansemer’s peers frequently praise not just his leadership qualities or his extensive professional knowledge, but also his willingness to serve as a mentor to the many talented professionals working alongside him on a daily basis. With a long record of multi-channel growth along with experience and expertise in social media marketing, strategic planning, website development, lead generation, PPC, SEO, and so much more, Mr. Bansemer is regarded as a vital resource and has been instrumental in My Patriot Supply’s success in marketing multiple brands over dozens of websites.
An enthusiastic outdoorsman who is passionate about hiking, fishing and gardening, Mr. Bansemer enjoys spending time in some of the most natural and serene locales found in Idaho. Among his favorite settings is a remote, off-the-grid area near Upper Priest Lake, where Mr. Bansemer is able to reflect on his professional endeavors while relaxing in an idyllic and unspoiled expanse of land.
What do you know about the real estate industry?
I’ve paid close attention to the commercial and residential real estate industries for a long time. My focus has mostly been on urban and rural properties located throughout the Midwest.
Have you ever sold real estate? How did you make it happen?
I began investing in real estate more than 30 years ago, and in the time since I’ve sold several of those properties. I also subdivided one of the larger pieces of land in order to sell them off on an individual basis.
How much experience do you have in buying or selling real estate?
More experience than most, but it is not necessarily my primary area of expertise.
Have you ever made a sell or a purchase you have regretted?
Of course, and I’m sure anyone who has been involved in real estate for an extended period of time has regrets as well.
What advice would you give inexperienced who are wanting to buy or sell?
In real estate, it seems to me that most buyers and sellers rely solely on gut instincts or thoughtful, objective analysis; I prefer to incorporate elements of both.
What have you found out to be the best way to market property?
It really depends on the circumstances; there are so many different ways to market real estate that the strategy you select should be carefully aligned with the specific outcome being sought.
What tools do you believe are essential for success in the real estate industry?
As I mentioned before, I believe it is essential to more or less equally balance careful analysis with a sense of intuition.
What has real estate taught you about life?
Following the real estate market offers a unique insight into the values possessed by the general population at a particular moment in time. It is interesting to see the shift that has occurred over the past few decades.
How can you use what you have learned in real estate to succeed in other areas?
Understanding the broader values of the population at large can be useful when applied to any pursuit, especially marketing.
Do you have a mentor who taught you what you know?
Yes, there have been many. I have expressed my gratitude to each for their mentoring by sharing what I have learned with others at every opportunity.
Do you have a feedback system? How does it work?
I find that the most effective — and most objective — form of feedback comes from data analysis. This can then be combined with the feedback offered by the other parties involved in a real estate deal, thereby creating a comprehensive system capable of providing a more reliable form of feedback.