Hugo Sebastian Hirsch Suggests Realtors Add a Blog to Their Existing Sites
Professional blogging consultant Hugo Sebastian Hirsch recently discussed the many benefits of adding a blog to a business website, noting that the increased traffic alone is worth the effort involved in writing and posting relevant articles on a regular basis. In addition to a greater level of exposure, adding a blog to an existing business website also demonstrates the level of professionalism and expertise that clients will ultimately benefit from, which engenders a great deal of confidence in prospective clients. For realtors, adding a blog to their website is particularly important, as an agent can demonstrate their real estate acumen while also showing off the latest properties to arrive on the market.
“I am always surprised when I see real estate agents who do not include a blog as a part of their website, especially when there are so many excellent opportunities that come from writing just one or two posts per week,” says Hirsch. “A blog that is updated regularly will increase the likelihood that a search engine will direct traffic to that site, which means that the agent will immediately be drawing from a much larger pool of prospective buyers than before.”
Hirsch went on to note that a blog gives potential clients a sense of the agent’s personality and expertise, both of which are critical when it comes time to buy a home. After reading a few blog posts, potential clients will feel like they know the agent fairly well and have an understanding of just how knowledgeable they are with regard to real estate. This familiarity is sure to be a boon for business, and given the minimal time commitment it is indeed shocking that a blog is not already a staple of every real estate website.
“The fact that a lot of realtors have not yet realized just how beneficial a blog can be is a tremendous advantage for those who take the time to create one,” says Hirsch. “In a competitive marketplace, it only makes sense to seize any opportunity that creates an edge, and starting a real estate blog has the clear and immediate potential to yield exceptional benefits.”